Perth 3d visualisation master, Peter Castagna, along with his wife, Kristie, who is a talented interior stylist and blogger, have recently launched their brand new business, living 3d. I was honoured to be chosen as their designer to bring their brand and website to life. Today, I'm thrilled to add this new project to my portfolio, and excited to walk you through my creative process in this post.
During our first client meeting, we discussed the vision for their business and the direction of the new brand. They had already pulled together images and colours on an inspiration board, which acted as a starting point of my design process.
During the first week I came up with three separate concepts for their logo. The chosen logo, the one in the image below, was the result to take the "L" for 'living', create a 3d effect, isolate the shadows and round the corners. This concept explains the heart and essence of this business: transforming 2d drawings into 3d interior designs.
A lower case informal typography and a 'happy' feel was also part of the design brief. That's why we agreed on a light green colour that in brand psychology represents 'life'. This concept is also aligned with the company motto: bringing plans to life.
The website had to continue that soothing and restful feel. It had to be a reflexion of how they do business. They create functional and stylish spaces, so that's exactly what I've tried to achieve here as well: a functional but stylish website design, uncomplicated and relaxed.
Going with a simple design allows my client's portfolio to shine with no distractions and the message to be delivered with clarity.