Your brand is the soul of your business. It's what identifies and differentiates your business from others. It's what makes you unique and special. Branding a business is not just about creating a logo, it's about creating perceptions in people's minds and love in customer's hearts.
A brand is represented by the branding, that is, all those visual elements that allow people to identify a product or a company. This can include the logo, colour scheme, typeface and other elements, and can be formalised in a document called style guide. Below is an example of my style guide.
It's difficult to describe the entire process to build a brand. It starts with soul searching: find your strengths, your passions your vision and your personal style. Then set a sole goal: to get paid for doing what you love. And finally come up with a step-by-step plan to make it real. Start small but dream big.
Here are my five tips to build a unique, memorable, and timeless brand that reflects your style and represents you and your business for years to come:
1. Find Your Own Unique Brand Style
There are no two identical businesses, so you must explore and find what makes you different. Understanding your own distinctness is the first step to build memorable brands. Once you find it, write down your brand statement, that is a short sentence that states your uniqueness.
I found my own distinctness in the concepts of beauty, simplicity and style. They define what I do and how I do it, and I have summarised this in my brand statement: beautiful brands, stylist websites.
2. Deliver a Consistent Message
Letterheads, invoices, business cards, everything talks about you and the way in which you deliver your work. It's important that all your brand elements are well-coordinated across every channel and that message is clear and consistent. The style guide helps you achieve that consistency.
3. Build Brand Name Recognition
People must know who you are and what you stand for before becoming customers. Just delivering a consistent message won't be enough, make sure everyone "gets it". In a world that’s overloaded with information, only creative, unique and special brands can stand out and be easily recognised and remembered.
4. Invest In Brand Quality
Quality is a reflection of your business personality and how much you care about every project, every product and every client. Make sure your brand also reflexes your quality standards. Invest in professional photos, print in high-quality paper and proofread everything that you write, even if it's on your blog or social media pages.
5. Communicate your brand and brand your communications
Take your brand online and communicate with your people, ask and answer questions, and participate in conversations that help you build the emotional connection with everyone in your market