Brand identity • Marketing Collateral • Website Design
A new look for an award-winning Fintech app
Design award-winning Loyalty app is Western Australia's first universal loyalty program, launched in 2016. The brief was to inject their brand identity with personality and colour, to achieve fun and funky look and feel, to target young generations.
Their old colour palette was teal blue and black, so it was needing a warm colour injection. I added some graphic elements - mainly dots and stripes - in purple, red, yellow and white, which immediately made the brand look visual more exciting.