The brief was to create a solid and mighty logo to accompany an elegant and smart brand identity. Clean lines, modern typography, and a sense of lux are the highlights of this project.
The logo needed to inspired confidence and have a presence, so I designed a solid mark combining an M for Monument and an A for Advisory.
The brand was aimed at a high-end market, and needed a corporate professional look and feel. Indigo blue and silver foil finishes give the business stationary and marketing collateral a sense of elegance.
Find out more about the creative process behind this brand in this article on my blog.
About this project
- Logo design
- Brand identity
- Business stationary
Client profile: Perth-based financial advice company