WA Mortgage Advice
WA Mortgage Advice is a mortgage broking business with a clear unique selling proposition: a truly honest advice to help people achieve their life goals. Listening and understanding clients to give this advice was one of the core values of this business, what gave me the idea of using speech bubbles in my logo design.
The primary colour is orange because according to studies on the emotional meaning of colours, orange is the most suitable one to communicate friendliness and client care. Orange also would give the brand a modern, young and energetic edge.
The website was a complex exercise of copywriting and typography playing. Every webpage has a clean and simple design, with no fuss, no distractions. We wanted to keep the message simple but significant. This business is aimed to give clarity, security and confidence to people to make lifetime decisions, so achieving that clarity in its message was essential.
Find out more about the creative process to build this brand in this article on my blog.
About this project
- Logo design and brand development
- Business stationary
- Website design and development
Client profile: Perth-based mortgage broking business
Industry: Financial Services