Shake Make Play

Play Dough Mix in a Jar

shakemakeplay.com.au

Brand identity • Creative Direction • Packaging

There's something incredibly rewarding about creating a brand for a business that's built around joy, creativity and play.

When I was engaged to develop the brand identity for Shake Make Play, I immediately loved the concept. Their products are beautifully simple: natural play dough mixes that families can make at home, available in a range of colours and delicious scents. But behind that simplicity was an opportunity to build a brand that would capture the magic of childhood while giving parents confidence in the quality of what they were buying.

From the beginning, the goal was to create an identity that felt playful to appeal to children through colour and personality.

The name Shake Make Play naturally inspired a sense of movement and interaction. It perfectly describes the experience of using the product: shake the ingredients together, make the dough, then let the creativity begin.

The logo was designed to reflect that energy. Rounded forms, approachable typography and vibrant colours work together to create a brand that feels fun, friendly and full of imagination.

Every design decision—from typography and colour palette through to packaging layout—was made to infuse joy, fun and playfulness to the design. We printed multicolour organic shapes in leterpress to give a tactile feel to the business stationery. Curvy text layouts and colour achived a very vibrant identity full of movement and fun.

Because the products themselves are naturally bright and sensory, the packaging was designed to complement rather than compete with what's inside.

Each individual play dough mix is presented in its own jar, allowing every colour and scent to have its own vibrant personality while remaining unmistakably part of the Shake Make Play family.

To help little ones identify the scent of each bottle without reading labels we created a set of characters, each of them to match the colour and scent of the jar. Keeping the design of the characters minimal and simple gave the brand identity a fun and modern look and feel.