Oh Flossy
natural safe play makeup
Brand identity • Creative Direction • Business Stationery • Packaging
Passion for creating natural, safe play makeup for kids while protecting those precious few years of fun and play in childhood
Oh Flossy relaunched the new brand identity - designed by Grafika Studio - in 2021. A brand fuelled with creativity, colour and fun needed bright and vibrant branding. At the same time, Oh Flossy new brand identity needed to show a gentle and caring side that emphasised the brand promise of creating natural and safe products for kids’ delicate skins. With this idea in mind, the brand was infused with soft pastel colours and splashed with multi-coloured hand-drawn shapes.
Product labels were marked with faces that
highlight the different makeup areas in the
face to help kids, especially those who are
still learning to read, differentiate the similar
products in the makeup range.
“You have bought our brand to life! We love working with you and how you understand our brand and vision. We love your work”