A Showstopper Event Experience

 

When Perth-based tech company Scantek joined as an exhibitor at Australian Expo Tech in Gov, I was tasked with designing an engaging brand experience to showcase their cutting-edge identity verification solution.

The brief was to create an immersive experience that highlighted the product’s innovative features and demonstrated its real-world applications. The outcome was a sleek booth with modern aesthetics and engaging visuals to deliver a memorable brand experience.

 

3D drawing of exhibition booth

 

The booth was themed ‘Securing the Future’ and emphasised the importance of advanced identity verification in today’s digital age.

Guests were greeted with a cup of rich, velvety and smooth barista-made coffee, and invited to explore the technology at their own pace. An interactive screen offered live demonstrations and videos showcasing the product’s capabilities. Multiple demo stations allowed attendees to experience the technology firsthand, with experts on hand to answer any questions.

 
Exhibitor's booth

Real exhibition booth at the expo

 

Key Highlights:

  • Interactive demos - live demonstrations of the identity verification process, using a television screen wrapped in a smartphone frame, highlighting speed, accuracy and ease of use.

  • Location signage: posters located at different points of the exhibition centre featured visually expressive typography and creative messages to drive people into the booth. They were intentionally designed that way to stand out the formality of the tech industry look and feel.

  • Q&A sessions: attendees could engage directly with the product development team and take an information pack home.

  • Networking opportunities - a lounge area with its coffee station offering free freshly brewed coffee facilitated the connections between attendees and staff and elevated the brand experience inside the booth.

 

A-frames with message ‘We can’t espresso enough the importance of identity verification’

Coffee Cup for Tradeshow event

Matching coffee cups to achieve a cohesive brand experience.

Coffee station

Tote bags

Exhibition event coffee cup

Outcome

The event successfully showcased the identity verification technology, generating significant interest and positive feedback from attendees. The interactive elements, marketing collateral, demo videos and expert insights provided a comprehensive understanding of the product’s capabilities and a memorable brand experience.

Branding, MarketingRosa SpencerEventsComment