Cake Designer Print Marketing: Piece of Cake

In a world dominated by digital marketing, print jobs often provide a respite to designers. Flyers, brochures, and posters allow us to focus on more intricate layouts, compositions and typographic choices

And when these print jobs also involve chocolates, flowers and delicious cakes, we, designers, find ourselves in some design heaven.

Cake designer Picket Fence engaged my studio to produce a set of print marketing pieces to promote their business in more traditional outlets. Print collateral can be held, touched, and shared. This tactile experience creates a sense of credibility and permanence, allowing for a more personal connection with the audience.

There was no need for professional photography for this marketing set. Instead, we used illustrations for flavour posters and images of delicious ingredients, such as chocolates or raspberries, for service flyers. I also photographed paper textures, watercolour splashes, and floral motifs to add detail and enhance the overall aesthetic.

The design needed to feel elegant and feminine, to appeal to a clientele of brides, new mums and party organisers mainly. I used a soft colour palette, delicate typography, and graceful imagery to evoke a sense of beauty, love, and celebration.

When promoting your business, keep in mind that print materials are often perceived as more trustworthy compared to digital ads. Digital marketing can be seen as intrusive or less reliable due to concerns like online scams and fake news. Well-designed print materials can establish credibility and build trust among consumers, as well as offer a less crowded space, with less competition to promote your business.

Flyers and posters are versatile and low-cost options for traditional marketing. They can be distributed in strategic locations or displayed in public areas. Add some product samples to the marketing mix and they will leave a memorable long-lasting impression on your audience.

Plus, as mentioned above, a print job can also make a designer's day.