New In Portfolio: Monument Advisory Brand Identity

  Monument Advisory  business cards, by Grafika Studio

Monument Advisory business cards, by Grafika Studio

I love working with professional service businesses as they take me back to my years working as brand manager for EY. When the director of Perth-based financial advising company, Monument Advisory, approached to me in September last year to design their brand identity I immediately felt excited about this new project.

The brand was aimed to a high-end market, and needed a corporate professional and smart look and feel... No problem, elegant and stylish design is my specialty!

 
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I designed a mighty and solid logo that suggested confidence and professionalism, combining an M, for Monument, and A, for Advisory in the same mark. Then we selected a sans serif font to give the brand a modern and clean look.

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To break the formality of corporate logos with straight lines, I intentionally broke the symmetry in the logo to make it look a bit more casual, but still professional.

One of the requirements in the brief was to combine two colours in the logo, blue and silver, so that we could add a foil finish when printing the business stationary and marketing collateral. So I reserved the triangular area inside the logo and the word 'Advisory' to add a subtle touch of silver foil.

Below, Monument Advisory logo from the Illustrator drawings to the final print with embedded silver foil.

 

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The logo was also designed to bleed in printing materials, when used only with the mark and without the typography below, as it was used in the email signatures (below)

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The business stationary combines white paper with dark blue elements and a touch of silver foil wherever was possible to incorporate. The result is a clean and smart brand identity with a luxurious touch of silver.

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  Monument Advisory  business stationary, by Grafika Studio

Monument Advisory business stationary, by Grafika Studio